Luxury Golf Apparel brand MARK & LONA has collaborated with Japan's world-renowned toy brand, MEDICOM TOY, to produce the 100％ size BE@RBRICK, which is now available on the MARK & LONA online store, and MARK & LONA World Market!
BE@RBRICK by MEDICOM TOY is a block figure in the form of a bear, and was introduced in 2001 on the 100th anniversary of the birth of the teddy bear, under the concept to create a “teddy bear with a digital look”. Other than the nine basic parts (the head, arms, wrists, torso, waist, and legs) that compose the figure, nothing else is added, and the design is based solely on the expression of printing. Since its inception, the BE@RBRICK has collaborated with numerous artists, brands, TV programs, animations, movies, and companies in both Japan and worldwide. As “Artistic Toys”, the BE@RBRICK has continued to release thousands of different items to the market, gaining many fans around the world.