Featuring KARINA as New Brand Ambassador
MARK & LONA's New Commercial "PLAY ILLUSION" Premieres on Monday, April 27
- Items worn in the latest commercial will be released sequentially starting Tuesday, April 28 -

MARK & LONA is proud to announce the appointment of KARINA—a globally renowned artist and the leader of the South Korean global group aespa—as its new brand ambassador. This marks a historic milestone for MARK & LONA as the first-ever female brand ambassador in the brand's history.

To celebrate, we have produced new campaign visuals and a new commercial titled "PLAY ILLUSION" (in 60-second, 30-second, and 15-second versions) starring and featuring outfits worn by KARINA. These will premiere on our special dedicated website starting at 2:30 PM on Monday, April 27, 2026.

Additionally, visitors to the special website can enjoy exclusive behind-the-scenes making-of footage from the shoot.

Alongside our new brand ambassador KARINA, MARK & LONA will continue to take on new challenges and share innovative ideas with the world. We invite you to look forward to what comes next.
Please look forward to what we have in store.
Discover more about the new campaign