2024 AUTUMN / WINTER COLLECTION "HEART OF SOUL"
             
24AW season's theme is "HEART OF SOUL" Based on "LUXURY GOLF", which is the essence of MARK & LONA, We use the brand's inner essence as its "core of the soul", Including classic traditional fashion, mode fashion, parody, humor, art, and decadent Gothic. This is a collection that incorporates various items.

A styling that combines brown-based coloring with a top that has a blue contrast effect reminiscent of jeans. The eye-catching top with its classic color tone and blank skull features a different color scheme for the collar and armpits. The stitched logo placed on the left chest is also a highlight.

In addition, the sun visor, which serves as an accent, has the same design as the bottoms, creating a textured one-tone coordination.

And don't miss the collaboration shoes between "HELVESKO", the Swiss shoe brand that is attracting the most attention this quarter, and MARK & LONA. From last year's 23AW season, collaboration shoes with HELVESKO began to be developed at directly managed stores in Korea, and received favorable reviews from high-end players. Starting from this 24AW, they will also be available at directly managed stores in Japan. Complete a deep one-tone outfit by incorporating brown, which also works as a base color.

2024 AUTUMN / WINTER COLLECTION "HEART OF SOUL"
             
24AW season's theme is "HEART OF SOUL" Based on "LUXURY GOLF", which is the essence of MARK & LONA, We use the brand's inner essence as its "core of the soul", Including classic traditional fashion, mode fashion, parody, humor, art, and decadent Gothic. This is a collection that incorporates various items.

A styling that combines brown-based coloring with a top that has a blue contrast effect reminiscent of jeans. The eye-catching top with its classic color tone and blank skull features a different color scheme for the collar and armpits. The stitched logo placed on the left chest is also a highlight.

In addition, the sun visor, which serves as an accent, has the same design as the bottoms, creating a textured one-tone coordination.

And don't miss the collaboration shoes between "HELVESKO", the Swiss shoe brand that is attracting the most attention this quarter, and MARK & LONA. From last year's 23AW season, collaboration shoes with HELVESKO began to be developed at directly managed stores in Korea, and received favorable reviews from high-end players. Starting from this 24AW, they will also be available at directly managed stores in Japan. Complete a deep one-tone outfit by incorporating brown, which also works as a base color.

2024 AUTUMN / WINTER COLLECTION 

"HEART OF SOUL"
             
24AW season's theme is "HEART OF SOUL" Based on "LUXURY GOLF", which is the essence of MARK & LONA, We use the brand's inner essence as its "core of the soul", Including classic traditional fashion, mode fashion, parody, humor, art, and decadent Gothic. This is a collection that incorporates various items.

A styling that combines brown-based coloring with a top that has a blue contrast effect reminiscent of jeans. The eye-catching top with its classic color tone and blank skull features a different color scheme for the collar and armpits. The stitched logo placed on the left chest is also a highlight.

In addition, the sun visor, which serves as an accent, has the same design as the bottoms, creating a textured one-tone coordination.

And don't miss the collaboration shoes between "HELVESKO", the Swiss shoe brand that is attracting the most attention this quarter, and MARK & LONA. From last year's 23AW season, collaboration shoes with HELVESKO began to be developed at directly managed stores in Korea, and received favorable reviews from high-end players. Starting from this 24AW, they will also be available at directly managed stores in Japan. Complete a deep one-tone outfit by incorporating brown, which also works as a base color.

Ever Polo | MEN

Short-sleeved polo shirt in jacquard with blank skull pattern. This piece stands out for its classic coloring. The body and shoulder area are roomy, while the collar and sleeve area are sharp for a sophisticated style. In a regular size, the blank skull pattern is expressed using polyester yarn with lightness, fullness, and elasticity. High stretchability keeps the garment comfortable to wear. Color-matched rib parts are placed at the sides with the collar and placket, creating a pattern that allows for easy movement around the arms and shoulders as well as good design.

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Essence Shorts | MEN

6PK shorts made of an original material developed with a three-dimensional representation of the season's logo, lightweight, stretchy, and fully functional. Slim-fit silhouette with a moderate fit. Elastic waistband for a more comfortable round. The lightness and firmness of polyester is combined with the soft texture of cotton. The key point is the high stretch and natural look.

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HVML Classic Spikless Shoes

This is a collaboration model with the Swiss shoe brand HELVESKO. The company's policy is to develop shoes that provide natural and comfortable support for walking and exercise with ergonomic design and design, and it offers a wide range of products from sneakers to leather shoes. The brand's strength lies in its materials and fitting structures that reduce fatigue, which are made possible by its expertise in trekking shoes and forest work shoes, which are unique to Switzerland, a country with many mountainous forests.

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Essence Visor | MEN nad WOMEN

Sun visor made of jacquard material with a three-dimensional representation of the logo. The fluffy crown fits the head in a beautiful silhouette. The sand at the tip of the brim and the top of the crown are made of washable genuine cowhide leather, giving this style a luxurious feel. Swinging skull and crystal glass stones are hidden accents on the back of the brim. Bin leather is made of pile material to absorb perspiration for comfort. Excess tape can be stored inside the crown.

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Lex Pile Polo | MEN

This vest from the "ML-TECH" line incorporates a variety of materials. It is visually gorgeous with a circle skull logo reflector print on the right chest, a gradient print of the brand logo on the left chest, and a gradient print of the M&L logo on the back.

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Lex Pile Shorts | MEN

Bicolor Sneed Jack from the ML-TECH line, made of ultra-lightweight polyester material and full of playful spirit. BIG logo print combining an iron skull and brand logo on the front, and ML-TECH logo print on the back and packable bag. The slightly roomy silhouette and thinness of the fabric makes it ideal for wearing on its own or as a middle layer.

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FLOG Cart Bag

Bicolor easy pants from the "ML-TECH" line, designed with a sporty look by combining different materials in the front and back. Relaxed fit silhouette with room around the hips and a moderate taper toward the hem.

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Brown's Boston Bag

Bicolor easy pants from the "ML-TECH" line, designed with a sporty look by combining different materials in the front and back. Relaxed fit silhouette with room around the hips and a moderate taper toward the hem.

SHOP NOW
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Thanks for contacting us. We'll get back to you as soon as possible.

GOLF OR DIE

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Lex Pile Polo | MEN

This vest from the "ML-TECH" line incorporates a variety of materials. It is visually gorgeous with a circle skull logo reflector print on the right chest, a gradient print of the brand logo on the left chest, and a gradient print of the M&L logo on the back.

SHOP NOW

Lex Pile Shorts | MEN

Bicolor Sneed Jack from the ML-TECH line, made of ultra-lightweight polyester material and full of playful spirit. BIG logo print combining an iron skull and brand logo on the front, and ML-TECH logo print on the back and packable bag. The slightly roomy silhouette and thinness of the fabric makes it ideal for wearing on its own or as a middle layer.

SHOP NOW

FLOG Cart Bag

Bicolor easy pants from the "ML-TECH" line, designed with a sporty look by combining different materials in the front and back. Relaxed fit silhouette with room around the hips and a moderate taper toward the hem.

SHOP NOW

Brown's Boston Bag

Bicolor easy pants from the "ML-TECH" line, designed with a sporty look by combining different materials in the front and back. Relaxed fit silhouette with room around the hips and a moderate taper toward the hem.

SHOP NOW

Ever Polo | MEN

Short-sleeved polo shirt in jacquard with blank skull pattern. This piece stands out for its classic coloring. The body and shoulder area are roomy, while the collar and sleeve area are sharp for a sophisticated style. In a regular size, the blank skull pattern is expressed using polyester yarn with lightness, fullness, and elasticity. High stretchability keeps the garment comfortable to wear. Color-matched rib parts are placed at the sides with the collar and placket, creating a pattern that allows for easy movement around the arms and shoulders as well as good design.

SHOP NOW

Essence Shorts | MEN

6PK shorts made of an original material developed with a three-dimensional representation of the season's logo, lightweight, stretchy, and fully functional. Slim-fit silhouette with a moderate fit. Elastic waistband for a more comfortable round. The lightness and firmness of polyester is combined with the soft texture of cotton. The key point is the high stretch and natural look.

SHOP NOW

HVML Classic Spikless Shoes 

"This is a collaboration model with the Swiss shoe brand HELVESKO. The company's policy is to develop shoes that provide natural and comfortable support for walking and exercise with ergonomic design and design, and it offers a wide range of products from sneakers to leather shoes. The brand's strength lies in its materials and fitting structures that reduce fatigue, which are made possible by its expertise in trekking shoes and forest work shoes, which are unique to Switzerland, a country with many mountainous forests.

SHOP NOW

Essence Visor | MEN nad WOMEN

Sun visor made of jacquard material with a three-dimensional representation of the logo. The fluffy crown fits the head in a beautiful silhouette. The sand at the tip of the brim and the top of the crown are made of washable genuine cowhide leather, giving this style a luxurious feel. Swinging skull and crystal glass stones are hidden accents on the back of the brim. Bin leather is made of pile material to absorb perspiration for comfort. Excess tape can be stored inside the crown.

SHOP NOW
NEW ARRIVAL SHOP NOW
Thanks for contacting us. We'll get back to you as soon as possible.

GOLF OR DIE

NEWSLETTER - Sign up to our newsletter for updates on our new items & useful information.