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K-POP Idol VVUP x RICH & FAMOUS Collaboration!
The theme of “RICH & FAMOUS” embodies the sensibility of “Young & Rich,” free-spirited young women who love fashion and sports. The 2025SS "RICH & FAMOUS" COLLECTION introduces special collaborative items with the trend-leading K-POP girl group "VVUP".
Known as the "Rebel of High Teen," VVUP exudes youthful energy and positive charm, solidifying MARK & LONA's brand identity through this collaboration.
In particular, VVUP’s philosophy of "breaking the boundaries between music and fashion to create a new worldview" aligns perfectly with MARK & LONA's vision, leading to this exciting partnership.
Comprised of members from Korea, Indonesia, and Thailand, VVUP presents a unique fusion of music and fashion that transcends nationalities. The items releasing on Friday, January 24th, reflect the active involvement of VVUP members, from selecting materials to crafting designs, ensuring exceptional quality.
The 2025SS "RICH & FAMOUS" COLLECTION embodies VVUP's distinctive "Rebel of High Teen" image, offering playful yet edgy pieces. The first release will be available starting at 11:00 AM on January 24th (Friday) through the MARK & LONA GLOBAL ONLINE STORE and offline stores. You can also catch the "RICH & FAMOUS" items worn by VVUP members in the official music video for their latest digital single, '4 Life'.
This collection features a luxurious and sophisticated charm as well as a bold, free-spirited style. In particular, a hoodie with distressed details and colorful bead embellishments, a fleece hat, and the heart logo symbolizing "RICH & FAMOUS," along with the adorable emblem of VVUP's official character "VVVin," further emphasize the collection's playful vibe. These designs are perfect for daily wear, combining practicality and creativity.
Don’t miss the chance to explore the 2025SS "RICH & FAMOUS" collaboration with VVUP—available now!
K-POP Idol VVUP x RICH & FAMOUS Collaboration!
The theme of “RICH & FAMOUS” embodies the sensibility of “Young & Rich,” free-spirited young women who love fashion and sports. The 2025SS "RICH & FAMOUS" COLLECTION introduces special collaborative items with the trend-leading K-POP girl group "VVUP".
Known as the "Rebel of High Teen," VVUP exudes youthful energy and positive charm, solidifying MARK & LONA's brand identity through this collaboration.
In particular, VVUP’s philosophy of "breaking the boundaries between music and fashion to create a new worldview" aligns perfectly with MARK & LONA's vision, leading to this exciting partnership.
Comprised of members from Korea, Indonesia, and Thailand, VVUP presents a unique fusion of music and fashion that transcends nationalities. The items releasing on Friday, January 24th, reflect the active involvement of VVUP members, from selecting materials to crafting designs, ensuring exceptional quality.
The 2025SS "RICH & FAMOUS" COLLECTION embodies VVUP's distinctive "Rebel of High Teen" image, offering playful yet edgy pieces. The first release will be available starting at 11:00 AM on January 24th (Friday) through the MARK & LONA GLOBAL ONLINE STORE and offline stores. You can also catch the "RICH & FAMOUS" items worn by VVUP members in the official music video for their latest digital single, '4 Life'.
This collection features a luxurious and sophisticated charm as well as a bold, free-spirited style. In particular, a hoodie with distressed details and colorful bead embellishments, a fleece hat, and the heart logo symbolizing "RICH & FAMOUS," along with the adorable emblem of VVUP's official character "VVVin," further emphasize the collection's playful vibe. These designs are perfect for daily wear, combining practicality and creativity.
Don’t miss the chance to explore the 2025SS "RICH & FAMOUS" collaboration with VVUP—available now!
K-POP Idol VVUP x RICH & FAMOUS Collaboration!
The theme of “RICH & FAMOUS” embodies the sensibility of “Young & Rich,” free-spirited young women who love fashion and sports. The 2025SS "RICH & FAMOUS" COLLECTION introduces special collaborative items with the trend-leading K-POP girl group "VVUP".
Known as the "Rebel of High Teen," VVUP exudes youthful energy and positive charm, solidifying MARK & LONA's brand identity through this collaboration.
In particular, VVUP’s philosophy of "breaking the boundaries between music and fashion to create a new worldview" aligns perfectly with MARK & LONA's vision, leading to this exciting partnership.
Comprised of members from Korea, Indonesia, and Thailand, VVUP presents a unique fusion of music and fashion that transcends nationalities. The items releasing on Friday, January 24th, reflect the active involvement of VVUP members, from selecting materials to crafting designs, ensuring exceptional quality.
The 2025SS "RICH & FAMOUS" COLLECTION embodies VVUP's distinctive "Rebel of High Teen" image, offering playful yet edgy pieces. The first release will be available starting at 11:00 AM on January 24th (Friday) through the MARK & LONA GLOBAL ONLINE STORE and offline stores. You can also catch the "RICH & FAMOUS" items worn by VVUP members in the official music video for their latest digital single, '4 Life'.
This collection features a luxurious and sophisticated charm as well as a bold, free-spirited style. In particular, a hoodie with distressed details and colorful bead embellishments, a fleece hat, and the heart logo symbolizing "RICH & FAMOUS," along with the adorable emblem of VVUP's official character "VVVin," further emphasize the collection's playful vibe. These designs are perfect for daily wear, combining practicality and creativity.
Don’t miss the chance to explore the 2025SS "RICH & FAMOUS" collaboration with VVUP—available now!
BE_UP Destroyed Zip Hoodie | WOMEN
The heart motif brand logo on the front is symbolic. It also has a crazy design with trendy distressed details throughout and original patches on both sleeves. Oversized silhouette made of slightly heavy cotton material. We recommend pairing it with a loose fit and a colored inner layer, and pairing it with slim pants or a miniskirt.
BE_UP Spark Pullover Hoodie | WOMEN
The gorgeous light stone heart motif logo scattered on the front is symbolic. Various brand logos are also displayed on the sleeves and back. VVUP's original character VIVINIE BEAR patch is also cute. Oversized silhouette made of slightly heavy cotton material. It has a loose fit and is recommended to be coordinated with slim pants or miniskirts.
BE_UP Mock Neck Tee | WOMEN
The brand logo on the front and back is symbolic. In addition, the VVUP original character VIVINIE BEAR emblem on the back logo is cute. Made of a durable cotton blend material with just the right thickness and firmness, it has a regular fit silhouette with just the right amount of room. A highly versatile item that can be coordinated with a variety of tops and bottoms.
BE_UP BB Cap | WOMEN
The crown has a beautiful rounded silhouette. The highlight is the logo embroidery on the front and back. A versatile item with a simple design that can be used to coordinate any item.
BE_UP Fleece Bucket Hat | WOMEN
A collaboration bucket hat between RICH & FAMOUS and Korean girl group VVUP. A men's-like clean silhouette made entirely of sheep-style boa material. The vivid colored embroidered logo on the front and back gives it a pop impression.
Lex Pile Polo | MEN
This vest from the "ML-TECH" line incorporates a variety of materials. It is visually gorgeous with a circle skull logo reflector print on the right chest, a gradient print of the brand logo on the left chest, and a gradient print of the M&L logo on the back.
Lex Pile Shorts | MEN
Bicolor Sneed Jack from the ML-TECH line, made of ultra-lightweight polyester material and full of playful spirit. BIG logo print combining an iron skull and brand logo on the front, and ML-TECH logo print on the back and packable bag. The slightly roomy silhouette and thinness of the fabric makes it ideal for wearing on its own or as a middle layer.
FLOG Cart Bag
Bicolor easy pants from the "ML-TECH" line, designed with a sporty look by combining different materials in the front and back. Relaxed fit silhouette with room around the hips and a moderate taper toward the hem.
Brown's Boston Bag
Bicolor easy pants from the "ML-TECH" line, designed with a sporty look by combining different materials in the front and back. Relaxed fit silhouette with room around the hips and a moderate taper toward the hem.
Lex Pile Polo | MEN
This vest from the "ML-TECH" line incorporates a variety of materials. It is visually gorgeous with a circle skull logo reflector print on the right chest, a gradient print of the brand logo on the left chest, and a gradient print of the M&L logo on the back.
Lex Pile Shorts | MEN
Bicolor Sneed Jack from the ML-TECH line, made of ultra-lightweight polyester material and full of playful spirit. BIG logo print combining an iron skull and brand logo on the front, and ML-TECH logo print on the back and packable bag. The slightly roomy silhouette and thinness of the fabric makes it ideal for wearing on its own or as a middle layer.
FLOG Cart Bag
Bicolor easy pants from the "ML-TECH" line, designed with a sporty look by combining different materials in the front and back. Relaxed fit silhouette with room around the hips and a moderate taper toward the hem.
Brown's Boston Bag
Bicolor easy pants from the "ML-TECH" line, designed with a sporty look by combining different materials in the front and back. Relaxed fit silhouette with room around the hips and a moderate taper toward the hem.
BE_UP Destroyed Zip Hoodie | WOMEN
The heart motif brand logo on the front is symbolic. It also has a crazy design with trendy distressed details throughout and original patches on both sleeves. Oversized silhouette made of slightly heavy cotton material. We recommend pairing it with a loose fit and a colored inner layer, and pairing it with slim pants or a miniskirt.
BE_UP Spark Pullover Hoodie | WOMEN
The gorgeous light stone heart motif logo scattered on the front is symbolic. Various brand logos are also displayed on the sleeves and back. VVUP's original character VIVINIE BEAR patch is also cute. Oversized silhouette made of slightly heavy cotton material. It has a loose fit and is recommended to be coordinated with slim pants or miniskirts.
BE_UP Mock Neck Tee | WOMEN
The brand logo on the front and back is symbolic. In addition, the VVUP original character VIVINIE BEAR emblem on the back logo is cute. Made of a durable cotton blend material with just the right thickness and firmness, it has a regular fit silhouette with just the right amount of room. A highly versatile item that can be coordinated with a variety of tops and bottoms.
BE_UP BB Cap | WOMEN
The crown has a beautiful rounded silhouette. The highlight is the logo embroidery on the front and back. A versatile item with a simple design that can be used to coordinate any item.
BE_UP Fleece Bucket Hat | WOMEN
A collaboration bucket hat between RICH & FAMOUS and Korean girl group VVUP. A men's-like clean silhouette made entirely of sheep-style boa material. The vivid colored embroidered logo on the front and back gives it a pop impression.
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