Brand Ambassador KARINA Fronts the New Autumn/Winter Collection
COMMENT
For the previous Spring/Summer season, we showcased a fantastical and bold world through 'PLAY ILLUSION.' This Autumn/Winter season, however, I feel we've embraced an even more chic, luxurious, and mature atmosphere.
I hope this collection helps you discover just how wonderful and enjoyable the sport of golf can be!
Stay warm and stylish this winter together with MARK & LONA.
CAMPAIGN
To celebrate the release of KARINA’s featured items, we are excited to announce a series of special campaigns.
-
01
MARK & LONA × KARINA Original Wallpaper Giveaway
In celebration of this collection's launch, we will be releasing original wallpapers sequentially. We invite you to enjoy KARINA’s powerful and stunning visuals right on your own devices.
-
02
New Visuals Featuring KARINA Rolling Out in Major Cities Across Japan
The latest campaign visuals will be progressively displayed on outdoor advertisements and in-store displays in major cities across Japan. Details regarding locations and schedules will be announced sequentially on the MARK & LONA special campaign site. Look forward to seeing different graphics and atmospheres unfold in each city!
-
03
Fashion Film Screenings
An exclusive fashion film starring KARINA will be screened at select directly managed MARK & LONA stores (including outlet stores) in Japan.
* Further details for each campaign will be announced on our special campaign site and official SNS accounts.
KARINA Ambassador Selection | Style.01
Experience a new narrative in golf style, brought to life by KARINA's captivating presence and the visionary world of MARK & LONA. With another trendsetting, sophisticated collection this season, we elegantly elevate both your time on the course and your city lifestyle.
Upcoming Releases
PROFILE
KARINA
A member of the global group aespa, which originated in South Korea. She enjoys immense popularity both domestically and internationally.
In November 2020, she debuted as a member of aespa with the single “Black Mamba.” Since then, she has released a string of global hits, including “Supernova” and “Whiplash.” With her latest second full-length album, *LEMONADE*, she achieved her eighth million-seller to date. In Japan, they successfully held concerts at the Tokyo Dome for two consecutive years in 2023 and 2024, and in 2026, they will hold their first dome tour, “2026 aespa LIVE TOUR - SYNK : aeXIS LINE - in JAPAN [SPECIAL EDITION DOME TOUR].”
Furthermore, they continue to attract intense attention from around the world with their sophisticated visuals and style.
KARINA Autumn/Winter Collection
Lineup out Sept 9. Shop her looks as they drop.
Featuring exclusive items inspired by KARINA’s vision of a knit and sweat matching set.
MARK & LONA is thrilled to announce the appointment of KARINA—the globally acclaimed artist and member of the South Korean global group aespa—as our new Brand Ambassador.
Notably, she makes history as the very first female Brand Ambassador for MARK & LONA.
To celebrate this partnership, we have created an exclusive visual campaign for the 2026 Autumn/Winter season starring KARINA.
The new visuals will be officially unveiled on Wednesday, September 9, 2026, at 11:00 AM (JST) across our special campaign site, official online store, and in physical stores. Additionally, an exclusive fashion film capturing behind-the-scenes moments from the shoot will be released simultaneously across all platforms.
The highlight of these new visuals is a special product line inspired by KARINA’s own words at her ambassador inauguration event: "I want to create a knit and sweat matching set." Perfect for relaxed settings such as in-flight travel or unwinding in the city, the sweat matching sets feature a bold rhinestone logo exclusive to the Ambassador Selection.
The lineup also balances soft comfort with striking aesthetics, offering pieces like a fleece-crafted padded jacket and a matching set made from an elegantly lustrous wool-blend knit.
Furthermore, the "GENERAL" collection presents stylish cold-weather looks designed to keep you comfortable and chic during winter rounds. It showcases a fully coordinated look featuring a boa fleece matching set and a knit hoodie, completely adorned in the brand’s signature camouflage pattern.
The collection also highlights styling that blends functionality and design for mid-winter rounds, introducing a 3-way down jacket with detachable sleeves that converts into a vest, an elegantly shaped padded trapeze skirt, and a windproof chenille knit pullover.
From the highly popular "CODE" collection, known for its minimalist aesthetic, we propose a sophisticated winter golf style that pursues functional beauty.
This look seamlessly combines a 2-way down jacket that doubles as a vest, a windproof knit pullover that sparkles elegantly with delicate metallic threads, and stretch down pants highlighted by striking velour paneling.
This collection pursues not only aesthetic beauty but also the ultimate functionality to ensure you comfortably enjoy your rounds in the upcoming season.
Together with Brand Ambassador KARINA, MARK & LONA will continue to deliver a new luxury golf style that transcends the boundaries between golf and lifestyle.