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The latest AD Campaign "The World's a Playground" starring Takuya Kimura, our brand ambassador, is released.
The video was shot against the beautiful backdrop of Miyakojima Island, Okinawa.
The items worn in the latest AD Campaign will release sequentially from March 20th (Wed).
MARK & LONA, a golf apparel brand, has produced a new AD featuring Takuya Kimura, who serves as the brand ambassador.
The world's a playground" (180 seconds, 60 seconds, 30 seconds, 15 seconds) starring Takuya Kimura, the brand ambassador, will begin airing sequentially from March 19th (Tuesday).
In this release, the 180-second long version starring the ambassadors will be shown for the first time.
The film will be set against the beautiful backdrop of Miyakojima and Irabu Island, and will feature the soothing sounds of 80s pop music.
The "MARK & LONA" special website will also feature a making-of video that includes scenes from the filming of the AD.
In this latest video, Mr. Kimura was involved from the planning stage to express the world view of "MARK & LONA" with Takuya Kimura.
The new "playgrounds" were Miyako and Irabu islands in Okinawa Prefecture.
The emerald green sea viewed from the hole over the sea, the gently curving dry road leading to the cape, and the waves wildly coming in with a comfortable breeze....
The film depicts Mr. Kimura relaxing and enjoying "FUN" with his well-meaning friends in a relaxed tropical setting.
In many scenes, Mr. Kimura wears the "FER" collection, which is based on the concept of the ambassador's lifestyle and will go on sale sequentially from March 20th (Wednesday).
The collection includes an eye-catching back print T-shirt with the "FER WORLD" logo, board shorts with a realistic leopard print, and a leopard print hoodie made of pile material.
Kimura is also wearing a large-capacity waterproof tote bag, flip-flops, and other lifestyle wear that can be worn in a wide range of situations such as golf, surfing, and travel.
FLOG Hooded Sweater | MEN
This vest from the "ML-TECH" line incorporates a variety of materials. It is visually gorgeous with a circle skull logo reflector print on the right chest, a gradient print of the brand logo on the left chest, and a gradient print of the M&L logo on the back.
FLOG Collar Polo | MEN
Bicolor Sneed Jack from the ML-TECH line, made of ultra-lightweight polyester material and full of playful spirit. BIG logo print combining an iron skull and brand logo on the front, and ML-TECH logo print on the back and packable bag. The slightly roomy silhouette and thinness of the fabric makes it ideal for wearing on its own or as a middle layer.
FLOG 6PK Shorts | MEN
Bicolor easy pants from the "ML-TECH" line, designed with a sporty look by combining different materials in the front and back. Relaxed fit silhouette with room around the hips and a moderate taper toward the hem.
Brown's Boston Bag
This Boston bag is a patchwork of traditional tricolor glen checks in black, white, and red. The body and straps are decorated with multiple studs, giving the bag a gorgeous and dignified design.
～『The world’s a playground』AD Campaign Story~
The beach in the morning. Kimura-san sits on the beach with his surfboard on the side.
While waiting for a wave, he enjoys chatting with other surfers he knows about how the waves are doing.
After feeling a comfortable breeze through his "FER" T-shirt, he puts on the leash and heads out.
The road leading to the cape. Mr. Kimura drives his pickup truck.
A surfboard and a golf bag in the back of the truck.
After spending a relaxing time on the white sandy beach, we headed to a golf course along the coast. A fun time with friends who know each other well, enjoying the excitement of each stroke. Looking down at the emerald green ocean below, Kimura hit a shot.
Mr. Kimura's gut-punch from the driver's shot.
After enjoying golf until the sun went down, we had a barbecue, where we grilled a large piece of meat with gusto.
MARK & LONA" was always there for Mr. Kimura, who never forgets to enjoy the world as his playground.
～『The world’s a playground』AD Campaign Story~
The beach in the morning. Kimura-san sits on the beach with his surfboard on the side.
While waiting for a wave, he enjoys chatting with other surfers he knows about how the waves are doing.
After feeling a comfortable breeze through his "FER" T-shirt, he puts on the leash and heads out.
The road leading to the cape. Mr. Kimura drives his pickup truck.
A surfboard and a golf bag in the back of the truck.
After spending a relaxing time on the white sandy beach, we headed to a golf course along the coast. A fun time with friends who know each other well, enjoying the excitement of each stroke. Looking down at the emerald green ocean below, Kimura hit a shot.
Mr. Kimura's gut-punch from the driver's shot.
After enjoying golf until the sun went down, we had a barbecue, where we grilled a large piece of meat with gusto.
MARK & LONA" was always there for Mr. Kimura, who never forgets to enjoy the world as his playground.
~ Shooting Episode ～
NEW AD Campaign Story『The world’s a playground』
The shooting took place on Miyako and Irabu islands in Okinawa for three days.
The shooting starts with a scene where a pickup truck carrying a surfboard and a golf bag runs through the drive road leading to the cape. Mr. Kimura himself drives."It was a column shift manual car that I rarely saw recently, but I felt the wind blowing in through the fully opened window, so I put only the photographer on the passenger seat and drove comfortably." When Kimura joined the crew at the point set for the goal, he began to talk to the director, and when Kimura suggested taking a scene against the sea from a parking lot on a hill that he happened to see while driving, he said, "Let's go." I went to the parking lot under Kimura's guidance, and found a sightseeing visitor there. Then Mr. Kimura walked up to them and began to explain in detail whether it would be a nuisance to shoot a commercial or if it would be okay to point the camera in this direction from this position. The tourists who noticed that Kimura was talking to them were surprised. Nevertheless, while nodding to Mr. Kimura's words, which he continued to explain politely, he gave me a parking position with a good view and gave me a lot of cooperation in the shooting.
Bunker shot with action camera on head
The golf scene co-starred Kuranosuke Shimizu, who became the ninth high school student in history to win the amateur championship on the lower tour in 2023. At the age of 5, he was already attracting attention as a "prodigy kindergarten golfer," and he and Mr. Kimura had played together on a TV program when they were in elementary school. While having a fun time with Shimizu, a power hitter whose average driver shot is 300 yards, competing in an approach competition and challenging the famous hole over the ocean, the director asked him to hit a bunker shot with an action camera attached to the head of his club. The director asked him to shoot a bunker shot with the action camera attached to the head of the club.
In order to meet this request, Mr. Kimura himself gave instructions for adjusting the camera's position and angle, and after careful rehearsals, the team went into action.
Start! the sand edge, with its extremely heavy head, caught the ball beautifully and hit a nice on ball.
The sand edge, with its extremely weighted head, caught the ball and hit a nice on ball, and the shot was so good that the staff said, "I knew you were good at this! The staff said, "Mr. Kimura is a strong player on the day!
Fishing is also a professional skill!
Kimura is also known for his love of fishing. In a short time before the last shooting at the beach on this day, I borrowed a tackle (fishing gear) from the staff and started lure fishing. The precise and unparalleled casting that is released with a shoo-shoo-shoo-shoo-shoo-shoo-shoo-shoo is no longer a hobby.
Kimura, who had been hit several times, made the last pitch before the shooting resumed.Mr. Kimura pulls the poles together at the same time as the voice of "I ate it!" "Even though I was supposed to have worked part-time, I was wondering if there was any response, ""Huh? Did I get caught?"", but as I drew him in, he gradually became smiling." And he held up "I caught it!" and showed me a silver-colored fish about 25cm long.It was a child-sized barracuda.
"So cute!" says Kimura with a big smile. We released it carefully and started the last shoot of the day.
~ Shooting Episode ～
NEW AD Campaign Story『The world’s a playground』
The shooting took place on Miyako and Irabu islands in Okinawa for three days.
The shooting starts with a scene where a pickup truck carrying a surfboard and a golf bag runs through the drive road leading to the cape. Mr. Kimura himself drives."It was a column shift manual car that I rarely saw recently, but I felt the wind blowing in through the fully opened window, so I put only the photographer on the passenger seat and drove comfortably." When Kimura joined the crew at the point set for the goal, he began to talk to the director, and when Kimura suggested taking a scene against the sea from a parking lot on a hill that he happened to see while driving, he said, "Let's go." I went to the parking lot under Kimura's guidance, and found a sightseeing visitor there. Then Mr. Kimura walked up to them and began to explain in detail whether it would be a nuisance to shoot a commercial or if it would be okay to point the camera in this direction from this position. The tourists who noticed that Kimura was talking to them were surprised. Nevertheless, while nodding to Mr. Kimura's words, which he continued to explain politely, he gave me a parking position with a good view and gave me a lot of cooperation in the shooting.
Bunker shot with action camera on head
The golf scene co-starred Kuranosuke Shimizu, who became the ninth high school student in history to win the amateur championship on the lower tour in 2023. At the age of 5, he was already attracting attention as a "prodigy kindergarten golfer," and he and Mr. Kimura had played together on a TV program when they were in elementary school. While having a fun time with Shimizu, a power hitter whose average driver shot is 300 yards, competing in an approach competition and challenging the famous hole over the ocean, the director asked him to hit a bunker shot with an action camera attached to the head of his club. The director asked him to shoot a bunker shot with the action camera attached to the head of the club.
In order to meet this request, Mr. Kimura himself gave instructions for adjusting the camera's position and angle, and after careful rehearsals, the team went into action.
Start! the sand edge, with its extremely heavy head, caught the ball beautifully and hit a nice on ball.
The sand edge, with its extremely weighted head, caught the ball and hit a nice on ball, and the shot was so good that the staff said, "I knew you were good at this! The staff said, "Mr. Kimura is a strong player on the day!
Fishing is also a professional skill!
Kimura is also known for his love of fishing. In a short time before the last shooting at the beach on this day, I borrowed a tackle (fishing gear) from the staff and started lure fishing. The precise and unparalleled casting that is released with a shoo-shoo-shoo-shoo-shoo-shoo-shoo-shoo is no longer a hobby.
Kimura, who had been hit several times, made the last pitch before the shooting resumed.Mr. Kimura pulls the poles together at the same time as the voice of "I ate it!" "Even though I was supposed to have worked part-time, I was wondering if there was any response, ""Huh? Did I get caught?"", but as I drew him in, he gradually became smiling." And he held up "I caught it!" and showed me a silver-colored fish about 25cm long.It was a child-sized barracuda.
"So cute!" says Kimura with a big smile. We released it carefully and started the last shoot of the day.
KIMURA TAKUYA Vol.3 Release
MARK & LONA 2024 SPRING / SUMMER COLLECTION "FUN IT"
The third volume showcases a fresh, spring/summer styling that combines denim-like styles with strong casual elements and an elegant, saxophone blue color scheme.
The hoodie worn over the shoulder features iron skulls and the brand logo throughout, and is designed with the trajectory of the swing in mind, giving it a classy finish.
It is the perfect must-have item for early spring rounds when the mornings are cooler.
Prepare for the upcoming golf season in fresh spring and summer colors
The latest AD Campaign "The World's a Playground" starring Takuya Kimura, our brand ambassador, is released.
The video was shot against the beautiful backdrop of Miyakojima Island, Okinawa.
The items worn in the latest AD Campaign will release sequentially from March 20th (Wed).
MARK & LONA, a golf apparel brand, has produced a new AD featuring Takuya Kimura, who serves as the brand ambassador.
The world's a playground" (180 seconds, 60 seconds, 30 seconds, 15 seconds) starring Takuya Kimura, the brand ambassador, will begin airing sequentially from March 19th (Tuesday).
In this release, the 180-second long version starring the ambassadors will be shown for the first time.
The film will be set against the beautiful backdrop of Miyakojima and Irabu Island, and will feature the soothing sounds of 80s pop music.
The "MARK & LONA" special website will also feature a making-of video that includes scenes from the filming of the AD.
In this latest video, Mr. Kimura was involved from the planning stage to express the world view of "MARK & LONA" with Takuya Kimura.
The new "playgrounds" were Miyako and Irabu islands in Okinawa Prefecture.
The emerald green sea viewed from the hole over the sea, the gently curving dry road leading to the cape, and the waves wildly coming in with a comfortable breeze....
The film depicts Mr. Kimura relaxing and enjoying "FUN" with his well-meaning friends in a relaxed tropical setting.
In many scenes, Mr. Kimura wears the "FER" collection, which is based on the concept of the ambassador's lifestyle and will go on sale sequentially from March 20th (Wednesday).
The collection includes an eye-catching back print T-shirt with the "FER WORLD" logo, board shorts with a realistic leopard print, and a leopard print hoodie made of pile material.
Kimura is also wearing a large-capacity waterproof tote bag, flip-flops, and other lifestyle wear that can be worn in a wide range of situations such as golf, surfing, and travel.
FLOG Hooded Sweater | MEN
This vest from the "ML-TECH" line incorporates a variety of materials. It is visually gorgeous with a circle skull logo reflector print on the right chest, a gradient print of the brand logo on the left chest, and a gradient print of the M&L logo on the back.
FLOG Collar Polo | MEN
Bicolor Sneed Jack from the ML-TECH line, made of ultra-lightweight polyester material and full of playful spirit. BIG logo print combining an iron skull and brand logo on the front, and ML-TECH logo print on the back and packable bag. The slightly roomy silhouette and thinness of the fabric makes it ideal for wearing on its own or as a middle layer.
FLOG 6PK Shorts | MEN
Bicolor easy pants from the "ML-TECH" line, designed with a sporty look by combining different materials in the front and back. Relaxed fit silhouette with room around the hips and a moderate taper toward the hem.
Brown's Boston Bag
This Boston bag is a patchwork of traditional tricolor glen checks in black, white, and red. The body and straps are decorated with multiple studs, giving the bag a gorgeous and dignified design.
～『The world’s a playground』AD Campaign Story~
The beach in the morning. Kimura-san sits on the beach with his surfboard on the side.
While waiting for a wave, he enjoys chatting with other surfers he knows about how the waves are doing.
After feeling a comfortable breeze through his "FER" T-shirt, he puts on the leash and heads out.
The road leading to the cape. Mr. Kimura drives his pickup truck.
A surfboard and a golf bag in the back of the truck.
After spending a relaxing time on the white sandy beach, we headed to a golf course along the coast. A fun time with friends who know each other well, enjoying the excitement of each stroke. Looking down at the emerald green ocean below, Kimura hit a shot.
Mr. Kimura's gut-punch from the driver's shot.
After enjoying golf until the sun went down, we had a barbecue, where we grilled a large piece of meat with gusto.
MARK & LONA" was always there for Mr. Kimura, who never forgets to enjoy the world as his playground.
~ Shooting Episode ～
NEW AD Campaign Story『The world’s a playground』
The shooting took place on Miyako and Irabu islands in Okinawa for three days.
The shooting starts with a scene where a pickup truck carrying a surfboard and a golf bag runs through the drive road leading to the cape. Mr. Kimura himself drives."It was a column shift manual car that I rarely saw recently, but I felt the wind blowing in through the fully opened window, so I put only the photographer on the passenger seat and drove comfortably." When Kimura joined the crew at the point set for the goal, he began to talk to the director, and when Kimura suggested taking a scene against the sea from a parking lot on a hill that he happened to see while driving, he said, "Let's go." I went to the parking lot under Kimura's guidance, and found a sightseeing visitor there. Then Mr. Kimura walked up to them and began to explain in detail whether it would be a nuisance to shoot a commercial or if it would be okay to point the camera in this direction from this position. The tourists who noticed that Kimura was talking to them were surprised. Nevertheless, while nodding to Mr. Kimura's words, which he continued to explain politely, he gave me a parking position with a good view and gave me a lot of cooperation in the shooting.
Bunker shot with action camera on head
The golf scene co-starred Kuranosuke Shimizu, who became the ninth high school student in history to win the amateur championship on the lower tour in 2023. At the age of 5, he was already attracting attention as a "prodigy kindergarten golfer," and he and Mr. Kimura had played together on a TV program when they were in elementary school. While having a fun time with Shimizu, a power hitter whose average driver shot is 300 yards, competing in an approach competition and challenging the famous hole over the ocean, the director asked him to hit a bunker shot with an action camera attached to the head of his club. The director asked him to shoot a bunker shot with the action camera attached to the head of the club.
In order to meet this request, Mr. Kimura himself gave instructions for adjusting the camera's position and angle, and after careful rehearsals, the team went into action.
Start! the sand edge, with its extremely heavy head, caught the ball beautifully and hit a nice on ball.
The sand edge, with its extremely weighted head, caught the ball and hit a nice on ball, and the shot was so good that the staff said, "I knew you were good at this! The staff said, "Mr. Kimura is a strong player on the day!
Fishing is also a professional skill!
Kimura is also known for his love of fishing. In a short time before the last shooting at the beach on this day, I borrowed a tackle (fishing gear) from the staff and started lure fishing. The precise and unparalleled casting that is released with a shoo-shoo-shoo-shoo-shoo-shoo-shoo-shoo is no longer a hobby.
Kimura, who had been hit several times, made the last pitch before the shooting resumed.Mr. Kimura pulls the poles together at the same time as the voice of "I ate it!" "Even though I was supposed to have worked part-time, I was wondering if there was any response, ""Huh? Did I get caught?"", but as I drew him in, he gradually became smiling." And he held up "I caught it!" and showed me a silver-colored fish about 25cm long.It was a child-sized barracuda.
"So cute!" says Kimura with a big smile. We released it carefully and started the last shoot of the day.
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