first female ambassador
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MARK & LONA Appoints Digital Human “HARIN” as First-Ever Female Brand Ambassador
Luxury golf brand MARK & LONA has signed an exclusive campaign deal with HARIN, a next-generation digital human created by Hollywood-based DHX Inc., a global leader in cutting-edge digital entertainment. Represented by EGO Entertainment, HARIN joins the brand as its first female ambassador.
Kicking off this spring, HARIN will headline a new commercial and lead a variety of MARK & LONA campaigns across digital platforms, social media, and global media placements.
With “Freedom in Golf” as its core message, MARK & LONA continues to break convention—blending innovative design, premium materials, and high-performance function. Through HARIN’s unique perspective, the brand will reimagine the future of golf style for a new generation.MARK & LONA’s TRIUMPH collection draws inspiration from motorsports, celebrating the spirit of victory. Featuring checkered flags, sponsor-style logos, and racing stripes, this season’s designs blend bold aesthetics with high-performance materials and advanced tailoring techniques.
Introduce a polo shirt featuring a collage of graphic logo motifs and a soft cotton-blend pile texture—delivering comfort with a bold seasonal statement.
Also new this season, a mock-neck T-shirt with playful scarf details and pop floral graphics, adding a unique twist to your spring golf style.
Step into the season with bold, playful looks that redefine performance and style.
"HARIN" is a digital human born in Hollywood, USA, in 2025.
Possessing a diverse range of talents as a model, artist, and DJ, she is garnering attention as a next-generation global icon.
Now, MARK & LONA will be the world's first stage for her debut. As the brand's first female ambassador, MARK & LONA, in collaboration with HARIN, plans to fully develop new categories of items and various projects, extending beyond golf wear and accessories to include travel items and lifestyle products.
Please look forward to the new advertising expressions and visual campaigns that MARK & LONA will pioneer through their collaboration with HARIN.
Born in Hollywood, USA, and having experienced diverse cultures, HARIN is an individual with a captivating global sensibility and a mindset unbound by convention.
Fluent in Japanese, Korean, English, and Chinese, she will leverage her extensive international network to thrive on the global stage moving forward.
With a keen awareness of Asian content and trends, HARIN plans to expand her activities while utilizing her diverse cultural sensitivities, and will be developing various projects together with ego ENT.
HARIN is also highly attuned to fashion and trends, establishing her unique style with a sharp sense for effortlessly mixing luxury and streetwear. Her aptitude for diverse sports such as golf, horseback riding, surfing, and skateboarding is exceptional. Possessing an excellent sense of balance and an energetic drive to constantly take on new challenges, she is poised to demonstrate her presence as a next-generation icon across all aspects of lifestyle.
"I am truly delighted to take this new step forward with MARK & LONA. This encounter feels like a special beginning for me, and I am grateful for this precious opportunity to freely express myself.
I have always valued "expressing myself through fashion" regardless of the scene. I deeply resonate with MARK & LONA's philosophy of enjoying even sportswear as fashion. It embodies a delicate beauty within boldness, and a core aesthetic within its free-spirited design. I feel that its worldview transcends the boundaries of golf wear and has become a culture and art form in itself.
This collaboration is a moment where such values intersect. I am looking forward to sharing its appeal with many people through my own perspective.
Please look forward to the beginning of this new journey. Stay tuned. — HARIN"