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K-POP Idol VVUP x RICH & FAMOUS Collaboration!
The theme of “RICH & FAMOUS” embodies the sensibility of “Young & Rich,” free-spirited young women who love fashion and sports. The 2025SS "RICH & FAMOUS" COLLECTION introduces special collaborative items with the trend-leading K-POP girl group "VVUP".
Known as the "Rebel of High Teen," VVUP exudes youthful energy and positive charm, solidifying MARK & LONA's brand identity through this collaboration.
The 2025SS "RICH & FAMOUS" COLLECTION embodies VVUP's distinctive "Rebel of High Teen" image, offering playful yet edgy pieces. The first release will be available starting at 11:00 AM on January 24th (Friday) through the MARK & LONA GLOBAL ONLINE STORE and offline stores.
This collection features a luxurious and sophisticated charm as well as a bold, free-spirited style. In particular, a hoodie with distressed details and colorful bead embellishments, a fleece hat, and the heart logo symbolizing "RICH & FAMOUS," along with the adorable emblem of VVUP's official character "VVVin," further emphasize the collection's playful vibe. These designs are perfect for daily wear, combining practicality and creativity.
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