Thg 4 27, 2026

KARINA x MARK & LONA: 'PLAY ILLUSION' CM Debuts April 27

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PLAY ILLUSION

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Featuring KARINA as New Brand Ambassador
MARK & LONA's New Commercial "PLAY ILLUSION" Premieres on Monday, April 27
- Items worn in the latest commercial will be released sequentially starting Tuesday, April 28 -

MARK & LONA is proud to announce the appointment of KARINA—a globally renowned artist and the leader of the South Korean global group aespa—as its new brand ambassador. This marks a historic milestone for MARK & LONA as the first-ever female brand ambassador in the brand's history.

To celebrate, we have produced new campaign visuals and a new commercial titled "PLAY ILLUSION" (in 60-second, 30-second, and 15-second versions) starring and featuring outfits worn by KARINA. These will premiere on our special dedicated website starting at 2:30 PM on Monday, April 27, 2026.

Additionally, visitors to the special website can enjoy exclusive behind-the-scenes making-of footage from the shoot.

Alongside our new brand ambassador KARINA, MARK & LONA will continue to take on new challenges and share innovative ideas with the world. We invite you to look forward to what comes next.
Please look forward to what we have in store.
Discover more about the new campaign

Style.01

Ambassador Selection | Style.01

A sophisticated fusion of graceful feminine silhouettes and passionate fire prints. Introducing our latest collection: a harmony of innovation and elegance, celebrating the debut of our new ambassador.
Shop KARINA Looks: Drop 1 Get the Exclusive Wallpaper

Style.02

Ambassador Selection | Style.02

High-performance yet stylish enough to stand out in the urban landscape. The new ambassador embodies MARK & LONA’s fresh style, exuding a distinct sense of individuality.
Shop KARINA Looks: Drop 2 Get the Exclusive Wallpaper

Style.03

Ambassador Selection | Style.03

A cool look with playful details. Experience the new identity of MARK & LONA, embodied by our new ambassador KARINA, across a wide range of sports including golf and tennis.
Shop KARINA Looks: Drop 3 Get the Exclusive Wallpaper

Style.04

Ambassador Selection | Style.04

A sleek aesthetic paired with meticulously crafted details. A fashion-forward piece that blends seamlessly into both outdoor and urban settings while commanding an undeniable presence.
Shop KARINA Looks: Drop 4 Get the Exclusive Wallpaper

Style.05

Ambassador Selection | Style.05

A next-level, high-performance styling that fuses cutting-edge Korean trends with our brand identity. Experience the ultimate summer essentials that dramatically elevate your look the moment you put them on.
Shop KARINA Looks: Drop 5 Get the Exclusive Wallpaper

Interview

We’re releasing an exclusive interview with KARINA, the new brand ambassador for MARK & LONA.
Don’t miss this exclusive interview, available only here.

- Vol.01 -
- Vol.02 -
- Vol.03 -

KARINA

KARINA is the leader of the global South Korean group, aespa.
Boasting immense popularity both at home and abroad, she made her debut in November 2020 with the single 'Black Mamba.' Since then, she has delivered a string of worldwide hits, including 'Supernova' and 'Whiplash.' Following the success of her consecutive Tokyo Dome performances in 2023 and 2024, she is set to embark on her first-ever dome tour in 2026: '2026 aespa LIVE TOUR - SYNK : aeXIS LINE - in JAPAN [SPECIAL EDITION DOME TOUR].' While leading her team with vision, her sophisticated visuals and distinct style continue to captivate audiences across the globe.

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