The luxury golf-oriented brand made its first appearance, under the name of "T-line", in the US in 2007. Thanks to its fresh and innovative design, it was soon introduced to high-end boutiques such as Fred Segal, and brought to the fore by specialized golf magazines and the media.
Later in 2008, having expanded its collection, the brand changed its name to MARK & LONA.
Although inspired by such a traditional sport as golf, the brand brings together several trends ranging from preppy to punk and marine style, and introduces an original concept into the sportswear scene.
Every detail, from fabrics to prints and accessories, is designed and planned in Tokyo, and provides the brand with a made in Japan identity.
The celeb and vaguely kitsch style, actually, is combined with the use of highly functional materials,
produced by the company itself through a three-dimensional draping.
After its success in 2008, the brand was admitted into the CELUX SALON, an elite fashion club located within the Louis Vuitton store in the shopping district of Aoyama.
In a twinkling, the brand found itself among the most talked-about golf wear collection, and the buyers of many popular Japanese stores such as UNITED ARROWS, BEAMS INTERNATIONAL GALLERY, EDIFICE, ESTNATION and Isetan Department Store as well, started to show a great interest in the brand that, after 6 years, was still in the spotlight.
Nowadays its products are being sold also in the best Korean stores. Known throughout Japan as the only and original brand for golf wear, it collaborated for a fashion show with HUBLOT, the famous Swiss luxury watch brand, and with the bio-cosmetics brand John Masters Organics.
And it still draws people's attention.
2019 CODE collection